App Monetization – Understand the revenue model and drive your business

Jigar Panchal

The biggest challenge facing the App owners are getting back the revenue after getting a good response to your App launched. Unfortunately, many developers often find themselves lost when it comes to effectively optimizing their apps for mobile advertising.

According to Research from, we are social, approximately 4.9 billion people worldwide use mobile apps on a regular basis at the end of 2017. It’s a huge market that seems right for monetizing, but it has to be done strategically.

Monetizing your mobile apps isn’t just a simple matter of slapping a price on it and calling it a success. The best part is identifying the true net worth of your App and what users think about buying it. Monetizing your Android or IOS app can provide substantial financial compensation. The industry is full of creative monetization methods, and many are not suitable for your particular app.

Monetization Strategies
After identifying the position of your mobile App, you can strategize which monetization technique will be a right fit for your app.

 Subscription –
Generating growth for a business with erratic revenue can be seriously challenging, whereas a subscription-based model will offer you more stable and predictable revenue. This is a great way to build up a reliable revenue stream. Success truly depends on your content. Users won’t find the true value in paying to your app if the content isn’t updated frequently. Shortening your app’s update cycle can provide more value to customers, encourage them to spend more time in your app and make them visit your app as frequently as possible.

 Pay per download –
With this model, users pay upfront to download your app once it is launched in the market. However, users who pay for the privilege might not be as willing to put up with mobile ads or in-app purchases

 Mobile Ads –
Also known as In-App Advertising, mobile ads run on space sold within your mobile app. Like traditional web browser ads, you get revenue based on clicks and user impressions. These ads work best for mobile apps with heavy levels of use.

 In-App Purchases –
After downloading your app, you can offer additional perks, privileges, and subscriptions for continued use for a small fee. This works best for apps that draw a very loyal user base. This strategy essentially makes your app another sales channel.

 Sponsorship –
You could get businesses or individuals to underwrite or sponsor your app in trade for an ad, logo or some other form of recognition within your app. Sponsorships can help get your mobile app off the ground, but don’t expect to rely on it as a steady source of revenue.

 White-Labeling –
This is a great way to generate revenue from an app that you worked hard to build. You simply have to “white-label” your app when building it. Since apps consume so much time and effort to develop, a lot of brands are looking for “ready” structures that they can buy and build upon. Once they buy the app code, they can then easily incorporate relevant branding and start selling it to their customers. This is a great way to reap monetary benefits from your app!

Every App has its own uniqueness, with unique needs and customer journeys; which means mobile app revenue models are not one-size-fits-all. Successfully monetizing your mobile app can open countless doors and reveal new opportunities. Finding the perfect app monetization model that completely fits your app requires the complete knowledge of your mobile goals. In addition, you should also pay attention to your target audience. With the right model, you are at a higher chance to monetize your app properly.

Configure.IT(s) ad network provides a multitude of ad formats, and our distribution technology effectively matches your users with targeted offers. It helps you in monetization process by providing you the right tools like In-App purchases, Ad-mobs etc.

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Source: InMobi

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