iOS or Android? Which one should i opt first?
With an ever-rising number of mobile users, mobile application development is becoming one of the most competitive fields in the world and everyone around is trying to leverage it. Anyone looking forward to building an Application for your business, your major and obvious consideration would be, which platform should you settle on first, iOS or Android?
Although iOS and Android aren’t the only two performers in the mobile world, for better or worse, they are the two most influential. It’s essential to note that other mobile platforms do exist, but to keep the focus centralized, as they have created the duopoly, we’ll just consider iOS and Android.
iOS, Android or Both?
If you can think of developing both, though, on your ultimate timeline, it would be icing on the cake. While Apple tended to control the market in the early times, it is now clearly dominated by Android with whopping 87% which is far flung for Apple with just 12%. This will allow you to reach almost 99% of the smartphone users.
Know your audience
Do you have information that every 4th user abandons an app after just first use? Certainly, you would never prefer such an experience, right? You can curtail risks by clearly defining your objectives, audience/users, and resources. But it is also significant to get an idea about the differences between Android and iOS platforms.
Deciding factors of which platform to target first?
- Current Users
Analyze statistics of current visitors and check which platform is used by your visitors, iOS or Android. If you find more engagement rate from Android, then it would be the obvious choice. On the flipside, more users are on iOS, choosing it would make sense.
- Familiarity within company
Though you decide to outsource app development, you must check with your in-house team as they may need to maintain it in the end. Resources and manpower should be considered before arriving at decision.
- Plan for Tablet Apps
Nevertheless, Android is the dominant player in Mobile Operating system, the same doesn’t reflect in Tablets. Though Google brags about its vital market share in the tablet market, iPad is way ahead. Amazon Kindle is the only exception with Android but ultimately, iOS should be focused for Tablet app creation.
- Revenue Generation
How you are going monetize the proposed App, must be thought of beforehand. It was said that Android users don’t prefer to pay for Apps, but now, they go for it. However, iOS users are more willing to pay for the App. Though there are many ways to generate revenue, the charge of the application – must be considered.
- Country Restrictions
Apple has upper hand when it comes to allowing payment from various countries. Google has a growing number of countries who support paid Apps, however, Apple is still in winning side.
All in all, dual-OS approach is always an ideal choice, however, it’s really OK to start with just one, if money matters. Optionally, look for cross-platform App Builder which offers Mobile app development at competitive rates.
There are many cross-platform and concurrent-platform App development tools available to choose from. Do your research, compare the features, and choose the best with almost no coding and Native development. Instead of employing your own developers or hiring the professionals, it’s always advisable to work on such platforms where you don’t need to acquire any skill or learn new technology. Configure.IT can be all-in-One development platform to develop, test and upgrade. It provides development on both the platforms concurrently at the very competitive rate.