Contribution of Mobile Technology To Revolutionize Small Business

Jigar Panchal

Nowadays mobile becomes the hyper operative tool and focal point in IT industry. Because of the advancement in technology people are more inclined towards smartphones, tablets or any other mobile devices. High speed data access and intuitive interfaces have made easier for people to get any relevant information at their fingertips and stay connected to their work on-demand.

Why mobile technology is necessary for conducting a business

Nowadays many medium and small businesses are gravitating towards mobile technology. In a cut-throat competition, to grow the business, it’s essential to get the maximum possible exposure. Mobile technology is very useful for the companies to fulfill their various purposes such as social media marketing, email marketing, advertising, mobile websites, mobile/tablet based POS systems, and manage operations.

According to one survey, 70 percent of the respondents said that mobile technology has had the most positive impact on the customer service. Moreover, mobile devices have a great contribution to the expansion of business operations. The study also found that 32 percent of respondents could conduct business in inclement weather, 20 percent of respondents conducted meetings remotely, and 21 percent respondents brought more work for the company through the mobile devices.

Below are some pretty interesting statistics and trends relating to mobile technology from the poll conducted by AT&T and the Small Business & Entrepreneurship Council in 2014:

  • Smartphones and tablets save business owners around 2 billion hours each year.
  • American small-business owners save more than $65 billion in a year through the mobile technology.
  • 94 percent of small businesses use smartphone technology to conduct their business
  • Smartphone apps are very useful for increasing the productivity of business, and it helps to save an average of $6,000 per year.

Below are some mobile technologies that are currently being used to improve business capabilities.

Smartphones & Tablets

Through the smartphone, people can access and use the same business communication facilities that they have in the office. Navigation, phone calls, apps, search functions and more make smartphones the favored choice for mobile technology.

Tablets are now more preferable for the business purpose because large touch-screen interface makes it ideal for accessing apps while on the go.

Apps for Everything

The heart of the business success lies in its marketing. The aim of the marketing is introducing the products or services to potential customers. To get a good position in the market, people spends a lot of money for marketing their products. Now, the most dominant and cost-effective way of marketing is ‘Mobile App Development’ because people constantly glued their smartphones. App can easily connect the business with the customers on the go, increases product, increases product visibility and accessibility, reinforce the brand, and builds a loyal relationship with the customers.

Cloud technology

The cloud has potential to change the way small business is running. This technology helps to reduce the costs and improve the efficiency. The survey from Intuit predicts, currently, 37 percent of U.S. small businesses have fully adopted a cloud technology and the percentage will be more than double at the end of 2020.

GPS (Global Positioning System) technology

The GPS provides satellite tracking services that carries distinct benefits in business. Most of the smartphones and tablets have GPS technology which is sophisticated, incredibly and very useful. It enables companies to plan better track, routes, shipments and save time, money, and resources.

Beacons are Bluetooth-based, low-cost new mobile technology. These devices communicate with the smartphones via a bluetooth low energy. With this technology, customers can quickly and easily access the information and products they are looking for and get the special offers or discounts.

Mobile technology has significantly changed the way business is conducted, but we have touched the surface only. The coming years will unveil new technologies that will change the way we are doing business even further.

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