How User Experience Can Make A Mobile App Successful?

Jigar Panchal

What is UX for mobile apps?

UX involves a person’s behaviour, attitude and emotions about using a particular mobile app. Better UX is the key point for mobile app success.

Importance of UX

The user experience is becoming an increasingly crucial factor to the mobile landscape. A poor user experience can ruin the app, drive away the users, and harm the company’s reputation.

At times, we feel that app is not working properly or some features may not work as expected. This has happened because of the poorly designed app, and that reduces the loyalty of customers. On the other hand, good UX can create a positive impression in users’ mind and increase user engagement.

Users can find solutions to their problems through a well-designed app. They can connect with their business 24/7, irrespective of where they are. A customized enterprise app offers all the information about the company and help customers instantly. Thus, users can save a lot of time and money.

The most common reason for deletion of an app by the user is the poor user experience, which includes slow responsiveness, heavy battery usage, too many ads and the like. Keep this thing in mind while designing and testing the app: Do not build an app that you like the most but build an app what users are looking for.

A well-designed app creates a positive impact in users mind and gradually increases traffic, transactions and conversations. Also, users spread the word to their friends and families that further help to boost loyalty.

How to improve UX

  1. Test, Test and Test
  2. Before initiating the app development process, a developer should exactly understand the demand of end users. Once the app development process is completed, test the app twice using user-testing services like Applause, Ethnio, and Loop11, to understand how users interact with the app and identify what’s missing. First release the beta version of the app and get the feedback and reviews. Never ignore any feedback or reviews otherwise it can lead an app towards failure. Users’ reviews are the best way to know the drawbacks of the app. Use the user testing services regularly and re-test the app after every new update.

  3. The first impression is the last impression
  4. Nowadays, hundreds and thousands of apps are available in app stores. Therefore, if users will get frustrated or confused by the app, they will get its alternative instantly. Always try to build a deep positive impression on users’ mind. Build eye-catchy landing page. Offer a few simple steps for Signup and login process. Also, Integrate social media accounts to fasten sign up process. Always keep app setting steps simple and give customization option to users to choose the sounds, colours, notifications and even log-in protocols.

  5. Eye-catchy and user-friendly design
  6. Always remember that simplicity can attract more people. Thus, build the app design that looks more natural. Streamline the design to fit the targeted audience’s specification. Before releasing the app, test it on some real devices, make sure app design is appropriate for the platform. Also remember that app should have quick loading time and easily fit with any screen size.

  7. Think about the battery life span
  8. As apps continue to get more sophisticated, they’re also drawing more battery power. If the app is power hungry, developers can get negative reviews and users will start finding its alternatives. So, developers need to be conscious about the battery consumption while developing an app.

  9. End users are everything
  10. Always think about the users’ behaviour at every stage of the app development. Build an app that can make users’ life better and happier. The app must be easy-to-use, simple and attractive. Once the app is successful to create a positive effect on the user’s mind, then no one can stop the app to achieve the success.

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